Easy Does It

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Sweater and matching knickerbockers hand-knitted by Molly Dove.

Knitted tops for all occasions. Warm, comfortable sweaters with amusing motifs from The Sweet Shop, and samples from an imaginative collection by a new designer, Molly Dove. Her clothes are obtainable by mail order only; which, as well as keeping the prices down, makes them available to more of you! We also show a pretty little halter-necked top that’s barely there, just in case the sun comes out!

Photographed by John Bishop.

Scanned by Miss Peelpants from 19 Magazine, January 1971.

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Canary yellow jumper by Eric Budd.

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Animal motif sweaters from The Sweet Shop.

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Knitted halter neck by Erica Budd.

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Piano key sweater by Anne Cossins for Mr Freedom.

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Random knit playsuit by Zeekit by Crochetta. Hand-knitted striped stockings from Women’s Home Industries.

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Bahamas and Birds sweaters both by Molly Dove.

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Sweater by Erica Budd. Bermudas by Donald Davies. Striped stockings by Women’s Home Industies.

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Sonia Rykiel, 1975

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Always the same definite hand-writing, developed season after season, but such sure grasp of colour and how to make women look sexy that’s she’s become one of the most copied designers for knits and dresses. This spring, she continues her layered look, has a longer bodyline and belts to leave flying or tie under a gently bloused top. Milky pink sweater with long sleeves and small ties edged in raspberry, under pink mohair sweater with pink fine jersey culottes. The small-head look comes from tiny tight-fitting cap with strings. Palest aquamarine sweater with a frilled neckline and ties with matching flowers, worn with a fitting jersey skirt and the tight skull cap. Mulberry printed voile dress (opposite) with deep plain flounce at the hem, with a matching head-dress, held in place with a plaited woollen band like a sheik.

Photographed by Jo Francki.

Scanned by Miss Peelpants from Over 21 magazine, February 1975.

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Seventies Knitwear Heaven

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This knitting pattern book is a bit of a mystery – undated and with little publishing information – but it appears to have been produced in Japan as a companion to a Brother knitting machine which uses ‘Cassettes’ to create the patterns (all of which are designed by Masa Yamauchi). It doesn’t get more perfectly early Seventies than this…

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Wild and Woolly

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Val Moon and Debbie Hudson, known for classic knitted tube dresses and leotards, decided to liven things up by adding some mad accessories to their range: a snake boa made from wool, chenille and metallic threads, which can be wired on to any plain outfit, coiled any way the wearer chooses; outsized dragonflies: sinister vampire bats complete with with red beads scattered like drops of blood (popular with Dracula fans) and exotic orchid lilies. The accessories are not cheap, costing from £10 to £25, and the strapless tube dresses cost £45: all to order from Chantal, 73 St John’s Wood High Street, London, NW8. Words: RAE LAURIKIETIS Pictures: JANE ENGLAND.

Scanned by Miss Peelpants from The Sunday Times Magazine, October 22nd 1978.

Another pair of ‘lost’ knitwear designers. Why do knitwear people seem to get lost much more easily? If anyone knows anything about Val or Debbie, please do let me know! These accessories are so perfect.

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Inspirational Images: Knickerbockers and Choppers

Flair Magazine, January 1971. Photo by Tony Moussoulides.

Is there anything not perfect about this look? Knitted knickerbocker ensemble, striped tights, adorable shoes and nifty chopper bike? I think not…


Mensday: The Spring Sweater

I love a guy who can pull-off the Seventies knitwear look; these are particularly incredible.

Vogue, March 1973


Avenging Knits

I’m frequently wittering on about Emma Peel, John Bates, Avengerswear…blah blah. But I have continuously forgotten to scan and post this fabulous double page spread from Vogue (October 1968) of a range of knitwear ‘inspired’ by Linda Thorson’s Tara King character and produced by Ballantyne. I’ve never heard of any Tara Avengerswear gear before or since, perhaps because her wardrobe was pretty dreary half of the time – thanks Alun Hughes, and it’s always struck me as rather sad that she didn’t get her own ‘range’. Even Honor Blackman as Cathy Gale had a range designed by British couturier Frederick Starke!

So it’s awfully nice to know she at least had her own line of cashmere knits. Hurrah!

p.s I am terrible at identifying models, but I love love love her hair.