I was the mainstay of the Public Library…

smirnoff - 19 magazine - oct 72

Scanned by Miss Peelpants from 19 Magazine, October 1972


They think we’re just good friends…

smirnoff - cosmo - november 73

Scanned by Miss Peelpants from Cosmopolitan, November 1973

The Effect is Shattering

smirnoff - october 74

Scanned by Miss Peelpants from 19 Magazine, October 1974

Combining two of my favourite blog threads, this is yet another in the series of eccentric Smirnoff adverts but is also a clear example of Random Ossies in Adverts.

I am never sure whether Ossie was actually used more in adverts at the time, or if it just feels like it because I am more attuned to Ossie and Celia’s distinctive styles than other designers. Much like in Cabaret, where Liza Minnelli wears a contemporary Ossie piece amongst her other costumes, here the Ossie is a seamless (metaphorically, obviously) inclusion for a Thirties-inspired aesthetic.

Vintage Adverts: It was a bedsit in Earls Court until I discovered Smirnoff

smirnoff november 71

Another one in the brilliantly bizarre series of Smirnoff adverts.

Scanned by Miss Peelpants from Honey, November 1971

The Smirnoff guide to seduction


So today, I went to pick up an enormous job lot of magazines I bought on eBay. It’s a very mixed bag, but included some early Cosmopolitans (which always get me rather excitable…). Flicking through a few tonight, what should fall out of the October 1972 copy, but bloody junk advertising. Pah! Typical! But, wait, Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived…

Photographer and garments uncredited. Scanned by Miss Peelpants. Believed to date from October 1972.

Greta Norris

Greta Norris


Paulene Stone


Alexandra Bastedo (in Biba, I think)




Ann Turkel


Randall Lawrence

Vintage Adverts: I was teaching the budgie to talk…


… until I discovered Smirnoff

Everyone was drunk on the job in the Seventies…

Scanned by Miss Peelpants from Cosmopolitan, November 1975

Mensday: It’s amazing what vodka can do for you…

“…now I’m a very furry film director with a drink problem. Right on!”

Vodka as career advisor and facilitator? I had no idea!

Vodka was my student tipple of choice, but I can’t stand it now. It’s a pretty bizarre advert, but also very evocative. The days when alcohol and tobacco could change your life for the better, if you believed the hype.