The Smirnoff guide to seduction

smirnoff-cover

So today, I went to pick up an enormous job lot of magazines I bought on eBay. It’s a very mixed bag, but included some early Cosmopolitans (which always get me rather excitable…). Flicking through a few tonight, what should fall out of the October 1972 copy, but bloody junk advertising. Pah! Typical! But, wait, Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived…

Photographer and garments uncredited. Scanned by Miss Peelpants. Believed to date from October 1972.

Greta Norris

Greta Norris

smirnoff2

Paulene Stone

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Alexandra Bastedo (in Biba, I think)

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Mercedes

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Ann Turkel

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Randall Lawrence

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Inspirational Editorials: Clothes to make him hungry

shop o gingham cosmo june 72

Dress by Shop O. Sandals from Samm.

Photographed by Duffy. Scanned by Miss Peelpants from Cosmopolitan, June 1972.

shop o cosmo june 72

Blouse and skirt by Shop O. Sandals from Samm.

angela gore cosmo june 72

Nightdress by Angela Gore

mexican imports at david scott antiquarius cosmo june 72

Mexican embroidered top at David Scott, Antiquarius.

christopher mcdonnell cosmo june 72

White linen Garbo suit by Christopher McDonnell. He wears Lord John.

diana doe cosmo june 72

Dress by Diana Doe. Sandals from Samm.

habitat towel cosmo june 72

Towel from Habitat

laura ashley cosmo june 72

Skirt by Laura Ashley. Blouse from David Scott. He wears clothes by Lord John.