Mr Freedom

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Navy blue t-shirt in cotton with dynamic POW stitched front by Mr Freedom, £4.

Photographed by Stuart Brown.

Scanned by Miss Peelpants from 19 Magazine, December 1969.

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Black cotton t-shirt with a satin ZAP stitched on the front by Mr Freedom, £4. Green satin trousers by Ossie Clark for Quorum, approx 5 1/2 gns.

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T-shirts by Mr Freedom. Shorts by Jack Hobbs.

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All by Jack Hobbs.

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Bright red t-shirt overprinted with Tarzan riding a lion by Mr Freedom, 27s 6d. Green satin trousers by Ossie Clark for Quorum, approx 5 1/2 gns.

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Printed cotton Superman t-shirt by Mr Freedom. Shorts by Jack Hobbs.

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Wham, Pow, Splat: Mr Freedom in Rave magazine

Rave - Mr Freedom - December 1969

For crazy cartoon lovers, blue long sleeved tee-shirt with super leather motif of ‘Roger the Dodger’ sewn into the front, 4gns.. also available are many other comic characters. Red velvet trousers, £6 15s.

Hey, Supergirl! Are you a match for Superman? Or even Mickey Mouse? A girl can have too much of looking smart and neat – there comes a time when we all like to lounge around with a cute comic book and an even cuter guy. So get tuned in to this crazy clobber. And Captain Marvel will be yours for the asking…

Photographed by Chris Holland.

Fashion by Annette Grundy. Toys by Polypops.

Scanned by Miss Peelpants from Rave, December 1969

Rave - Mr Freedom - December 1969 - b

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Satin jacket with ‘Jack Flash’ motif on front and back. Also in black and red, 6gns.

Rave - Mr Freedom - December 1969 - d

Beautiful calf-length blue crepe dress tied at the waist with the New York skyline around the hem, 11gns.

Rave - Mr Freedom - December 1969 - e

For all Mockey Mouse fans a mauve crepe blouse with pleated front and satin Mickey Mouse motif on the back.


What went on: Or what people wore to be seen

Photography by Mick Rock. 19 Magazine, 1974.

While I initially thought ‘ooh, fantastic’ to this spread, my thoughts began to turn to Heat, Grazia et al (Cult of Fashion Bloggers inclusive) and mused upon the very fine line between glam rock ‘cool’ and modern hipster naff. Still, at least this lot were generally much better turned-out.


Inspirational Images: Noosha Fox

Scanned from Look In, 12 June 1976

Umm. Pink tights and green platforms? Yes please!

Noosha just gets more and more spectacular…


British Design Hero: Tommy Roberts

Mr Freedom interior. Photograph: JON WEALLEANS

The lovely Paul Gorman very kindly sent me some sneaky peeky previews of his much-awaited new book about Tommy Roberts (Kleptomania, Mr Freedom, City Lights etc). From what I’ve seen and read so far, this is going to be quite a ‘must have’ book for anyone interested in Sixties and Seventies fashion – and specifically, the British Boutique scene in London at the time.

Cheeky and freaky, Mr Freedom clothes are amongst my very favourites of their kind. The bright, brash shapes, colours and logos have long since moved beyond pop-art irony and into the realms of the iconic themselves. This is the first, and I’m sure will remain the only, definitive look at the life of Roberts and his various other boutiques and projects … and I actually cannot wait to have a hard copy in my hands! I will give it a full review eventually, but until then…

Rock on Tommy, rock on…

You can pre-order Mr Freedom direct from Adelita for a mere £20.

Mr Freedom hotpants, 1970. Photo: Stephen Markeson (The Sun/NI Syndication)

Derek Morton suit for City Lights, 1973. Photographed by David Parkinson


Vintage Adverts: Carnival, 1972

'Carnival' shoes advert from the Co-op. Scanned from Vogue, April 1972.

I will definitely be attempting to recreate that make-up at some point in the future, how incredible!


Does anyone know the way… to Chartbusters?

I really try to keep such frivolous record purchases to a minimum (I mean, how many times do I want to listen to somebody else’s version of songs I love?) but certain covers are pretty much impossible to resist. Knitted hotpants and thigh high socks? Lace-up knitted top? Wildly hairy jacket? Perfect Jo Grant-style feather haircut? Yes. Please.

If you, like me, love all things Seventies [and are in the UK], then don’t forget to tune into Dominic Sandbrook’s new series on the era on BBC2 at 9pm tonight. Plus a new series of Sounds of the Seventies after this at 10pm. Heaven…

I also never need much excuse to post videos by Slade and Sweet…