Where It’s At

Where it's at - Roger Stowell - Honey Oct 70 h

Plum spotted baker boy hat by Mr Freedom.

Looks: Eyes, hair, lips, the way they are now.

Clothes: Pink and purple and plum – the length is midi of course

Props: The right accessories make the look come right

Mood: How to wear your feelings on your face

Basically, this editorial is everything I wish for from my autumn wardrobe, colours and textures and shapes, complete with a mouthful of chocolate…

Photographed by Roger Stowell.

Scanned by Miss Peelpants from Honey, October 1970.

Where it's at - Roger Stowell - Honey Oct 70 j

Choker from Browns.

Where it's at - Roger Stowell - Honey Oct 70 f

Left: Lavender shirt with matching midi skirt by Sujon. Canvas boots by Biba. Centre: Parma violet dress by Stirling Cooper. Leather butterfly choker from Browns. Shoes by Saxone. Right: Rose and lilac sweater by Harold Ingram. Jersey midi skirt by Etam. Crochet cloche by Browns. Shoes by Saxone.

Where it's at - Roger Stowell - Honey Oct 70 g

1. Crochet flower cloche by Browns. 2. Plum leather satchel by Wild Mustang. Brooches from Mr Freedom. 3. Conker brown bag by Fenwicks. Leather belt by Wild Mustang. 4. Purple suede shoes by Ravel. 5. Belts from Browns, Wild Mustang and Adrien Mann. 6. Maroon suede boots by Russell and Bromley.

Where it's at - Roger Stowell - Honey Oct 70 a

Crushed velvet cloche by Bermona

Where it's at - Roger Stowell - Honey Oct 70 b

Cloche and dress by Anji. Badge by Mr Freedom.

Where it's at - Roger Stowell - Honey Oct 70 c

Floor sweeping crepe dress by Kadix. Choker from Hope and Eleanor.

Where it's at - Roger Stowell - Honey Oct 70 d

Sweater by John Craig.

Where it's at - Roger Stowell - Honey Oct 70 e

Peasant shirt and midi skirt by Sujon.

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Mr Freedom

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Navy blue t-shirt in cotton with dynamic POW stitched front by Mr Freedom, £4.

Photographed by Stuart Brown.

Scanned by Miss Peelpants from 19 Magazine, December 1969.

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Black cotton t-shirt with a satin ZAP stitched on the front by Mr Freedom, £4. Green satin trousers by Ossie Clark for Quorum, approx 5 1/2 gns.

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T-shirts by Mr Freedom. Shorts by Jack Hobbs.

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All by Jack Hobbs.

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Bright red t-shirt overprinted with Tarzan riding a lion by Mr Freedom, 27s 6d. Green satin trousers by Ossie Clark for Quorum, approx 5 1/2 gns.

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Printed cotton Superman t-shirt by Mr Freedom. Shorts by Jack Hobbs.


Wham, Pow, Splat: Mr Freedom in Rave magazine

Rave - Mr Freedom - December 1969

For crazy cartoon lovers, blue long sleeved tee-shirt with super leather motif of ‘Roger the Dodger’ sewn into the front, 4gns.. also available are many other comic characters. Red velvet trousers, £6 15s.

Hey, Supergirl! Are you a match for Superman? Or even Mickey Mouse? A girl can have too much of looking smart and neat – there comes a time when we all like to lounge around with a cute comic book and an even cuter guy. So get tuned in to this crazy clobber. And Captain Marvel will be yours for the asking…

Photographed by Chris Holland.

Fashion by Annette Grundy. Toys by Polypops.

Scanned by Miss Peelpants from Rave, December 1969

Rave - Mr Freedom - December 1969 - b

Rave - Mr Freedom - December 1969 - c

Satin jacket with ‘Jack Flash’ motif on front and back. Also in black and red, 6gns.

Rave - Mr Freedom - December 1969 - d

Beautiful calf-length blue crepe dress tied at the waist with the New York skyline around the hem, 11gns.

Rave - Mr Freedom - December 1969 - e

For all Mockey Mouse fans a mauve crepe blouse with pleated front and satin Mickey Mouse motif on the back.


Guy Day: Bring your man up to date

Look at him. God's gift to women.

“Look at him. God’s gift to women.

But before you start chucking him back, remember the average British male is all you’ve got to work on. So get working on him. Tell him you think his barber stinks. Say you’ll scream if he turns up in that seedy safari jacket, with those baggy drainpipes, and bunion-hugging shoes again. Meantime, wear this pale blue hooded coat £45, matching poloneck with red chevron front £21, and matching trousers £28. All by Sonia Rykiel at Browns.”

This is a quite-frankly-amazing little photo story from Vanity Fair, which sees our Cinderfella hero being taken from baggy drainpipes to novelty-print-shirted Hard Rock Cafe God, via the Kensington Church Street branch of Mr Freedom and Leonard of Mayfair.

Photographed by Marc Leonard. Scanned by Miss Peelpants from Vanity Fair, January 1972

Once he's started growing his hair,

“Once he’s started growing his hair,

…swap the chat for action. Shove him into Mr. Freedom, 2- Kensington Church Street, W8. Strip off his drainpipes and fit him into a pair of red velvet jeans, £7.75. Rip off his jacket and zip him into a red-and-white satin top, £7.95. (It’s got FAR OUT splashed over the shoulders to make sure he gets the message). And while you’re there, buy yourself some pale blue satin trousers, £5.25, a furry acrylic leopard-skin blouse, £9.95, and a black pom-pom beret, £4.”

This is when the sow's ear really turns into a silk purse.

“This is when the sow’s ear really turns into a silk purse.

He’s at Leonard, 6 Upper Grosvenor Street, W1 (even if you had to frog march him there), being tactfully handled by Peter. Wash, cut and blow-dry costs £3.75, beard 5-p. extra – not much when you consider it’s made a mean-moody-magnificent out of that surly yobo of yours.”

Doesn't he look lovely?

“Doesn’t he look lovely?

Sitting in the Hard Rock Cafe in his grey wool barathea Stirling Cooper suit, £28.00 with a waistcoat, and his tiny-man-patterned shirt, £4.90. Both from Way-In, Hans Crescent, SW1. You’re in your Missoni four-piece (orangey battledress top, matching trousers, orange silky blouse and toning striped tank top). £75 from Browns. Thinking what a perfect couple you make. Except that now he’s thinking: ‘Blimey mate, you could do a lot better than her if you tried.'”


Mr Freedom

chartbusters

A trip to the dentist yesterday meant a little bit of time for browsing some different charity shops. Pain/pleasure. The pleasure was definitely finding this glorious Chartbusters lp, complete with blatant Mr Freedom outfitting in brown corduroy. The pain was largely the dentist, but also the reminder that we lost the wonderful Tommy Roberts towards the end of 2012. The intention to blog my respect and condolences at the time was strong, but I really wanted to pay tribute with something we hadn’t seen before. And it has taken almost a month, but it came eventually. Rest in peace Sir! Your vivid, inspirational contribution to the world will not be forgotten in a hurry.


British Design Hero: Tommy Roberts

Mr Freedom interior. Photograph: JON WEALLEANS

The lovely Paul Gorman very kindly sent me some sneaky peeky previews of his much-awaited new book about Tommy Roberts (Kleptomania, Mr Freedom, City Lights etc). From what I’ve seen and read so far, this is going to be quite a ‘must have’ book for anyone interested in Sixties and Seventies fashion – and specifically, the British Boutique scene in London at the time.

Cheeky and freaky, Mr Freedom clothes are amongst my very favourites of their kind. The bright, brash shapes, colours and logos have long since moved beyond pop-art irony and into the realms of the iconic themselves. This is the first, and I’m sure will remain the only, definitive look at the life of Roberts and his various other boutiques and projects … and I actually cannot wait to have a hard copy in my hands! I will give it a full review eventually, but until then…

Rock on Tommy, rock on…

You can pre-order Mr Freedom direct from Adelita for a mere £20.

Mr Freedom hotpants, 1970. Photo: Stephen Markeson (The Sun/NI Syndication)

Derek Morton suit for City Lights, 1973. Photographed by David Parkinson


Mr Freedom and others tell "The most outrageous thing I’ve ever done…"

Sheer brilliance! Scanned from Petticoat, November 1974.