Sweethearts

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Never had any nice undies? Then we’ve picked out a few, Of the best that are new, To do you from Mondays to Sundays.

Illustrations by Michael Roberts.

Scanned by Miss Peelpants from 19 Magazine, April 1971.

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Next time you take off your clothes

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The Black Arts: To keep you cool, at least, ,the newest version of the trad sexy look and black is still a winner – with see-through ‘n’ stripes. The set, less than a handful when taken off, is by Madeleine Foundations.Cobweb shawl by Bellino. Golden chain by Adrien Mann

…will your undies do you proud? Here are some sweet nothings to take his fancy.

There is nothing quite like Seventies underwear, especially Janet Reger, and this shoot is one of the best I’ve ever seen. From the model to the hair to the make-up to the styling…

Photographed by Jean-Claude Volpeliere.

Scanned by Miss Peelpants from She magazine, November 1970.

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A little curve goes a long way: Purists’ purple silken set for a luxury touch. Push up bra is pre-formed and underwired. Hold you tightly waspie, laced and lightly boned, swing out rustling midi half-slip. All by Janet Reger. Tights by Quant. Plastic snake armband by Adrien Mann.

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Booby trap Flowers are the only sure cover in this hardly-there veil of white. Nestle in this uncrushable bra-slip that’s looped with elastic at the top by Madeleine Foundations. Bare necessity briefs of stretch lace from Etam.

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Build your love on a fine foundation: Soft and gentle set – new nude see-you-through shimmer bra and panties with stretchable lace cuffs by Abecita. Butterfly brooch by Adrien Mann.

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News in brief: Don’t take any chances… Win his heart in these tiniest of compliments: brightly flowered pants of slightly stretch fabric, Marks and Spencer. Push up bra to have and to hold, Berlei.


Haven’t got a thing to wear…

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The leopard cannot change his spots, And that’s the fix I’m in, So come an sit by me, my love, For some highly original skin. <<<<<<>>>>>> Fake-fur bikini and bangles from Biba. Boots by The Chelsea Cobbler.

Don’t give up – this could be the year when what goes on underneath could be your major investment.

Another extraordinary example of James Wedge’s wonderful work in the art of hand-tinting and further adventures in the world of Seventies-does-Fifties-pin up. Notable for including shoes and a petticoat from ‘Let It Rock’ which was Malcolm McLaren and Vivienne Westwood’s first shop in the Kings Road. The influence of rock and roll on and crossover between both glam rock and punk is perfectly encapsulated in this editorial, right slap bang in the middle of the Seventies.

Fashion by Liz Smith. Photographs by James Wedge.

Scanned by Miss Peelpants from Cosmopolitan, January 1975.

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When I’m awakened from my slumber It does seem rather mean – It’s always the wrong number and never Steve McQueen. <<<<<<>>>>>> Satin bra and panties from Biba.

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Watch out for life’s banana skins, And wear your prettiest slip, So you can say to passing men “I did enjoy my trip”. <<<<<<>>>>>> Bra by Gossard. Petticoat and stilettos from Let It Rock.

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When I went in for Crufts with my doggy, I didn’t know how it would go, But it proves the importance of grooming – We’ve been voted the best in the show! <<<<<<>>>>>> Corselette by Janet Reger. Scarf from Femina Furs. Gloves and hat by Biba.

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A girl can’t have too many furs, They give her an inner glow. But when it omes to trapping them How fur should a nice girl go? <<<<<<>>>>>> Bra, panties and suspender belt from Fenwick. Cape by Femina Furs. Mules from The Chelsea Cobbler.

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If you watch the girls men watch, You’ll see, The girls they watch watch their weight like me. // Look me over closely, Tell me what you see. But if you kiss and tell, you rat, I’ll swear it wasn’t me. <<<<<<>>>>>> Essences camisole. Shoes by Terry de Havilland. Nightgown by Finewear. Shoes by Zapata.

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A birthday gift for me, my dear? Come in and close the door. I do like them sending my presents, With a man from Securicor. <<<<<<>>>>>> Nightie and pantie set from Dorothy Perkins.

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Men used to say I was forward, But I’ll tell you this, for a fact: Since I chose to look pure, and a little demure, I simply haven’t looked back. <<<<<<>>>>>> Abecita body stocking. Negligee by Martin Emprex. Glove and bag from Biba. Shoes by Let It Rock.


Inspirational Editorials: Pretty as a Picture

White satin nightdress by Janet Reger. White silk stockings from Wardrobe. Gold leather shoes from Russell and Bromley.

White satin nightdress by Janet Reger. White silk stockings from Wardrobe. Gold leather shoes from Russell and Bromley.

Christmas is the time for sheer, unashamed luxury – and this lingerie is the very ultimate. Set the mood yourself – they’re so beautiful to be caught in unawares; accidentally on purpose, of course!

Photographed by Vivienne Lynn and Mike Berkofsky.

Scanned by Miss Peelpants from 19 Magazine, December 1976


 

If anyone from Janet Reger ever reads my blog, please listen to my plea:

Your underwear in the Seventies was pure and utter perfection. Nothing you do now comes within a mile of it. I understand the need to conform to the current styles in underwear (and don’t even get me started on those…) but I can promise you that a range of archive pieces – in silk – would be a success. The cut and construction of your balcony bras leaves Gossard’s Wonderbra in the shade for cleavage, and the unpadded silk triangle bras are more than just triangles – they are unequalled in construction and support. But I’m sick of trying to find more vintage in my size. Other brands embrace their history with archive ranges, even those who don’t have such an impressive archive, so why not you?

Thank you.


Pink kimono with Crane print from Retro. Black net pants by Janet Reger. Black silk stockings from Wardrobe. Black stilettoes from Sacha.

Pink kimono with Crane print from Retro. Black net pants by Janet Reger. Black silk stockings from Wardrobe. Black stilettoes from Sacha.

Bra and pants from Fifth Avenue. Nightdress from Janet Reger. Stockings from Wardrobe.

Bra and pants from Fifth Avenue. Nightdress from Janet Reger. Stockings from Wardrobe.

Negligee from Retro. French knickers from Janet Reger. Stockings from Wardrobe. Shoes from Russell and Bromley.

Negligee from Retro. French knickers from Janet Reger. Stockings from Wardrobe. Shoes from Russell and Bromley.


Inspirational Illustrations: Tender is the Night

Tender is the Night by Mouchy Harpers and Queen December 70

From left to right: Fortnum and Mason, Selfridges, Laura Ashley and Janet Reger.

Illustration by Mouchy.

Scanned by Miss Peelpants from Harpers and Queen, December 1970


Inspirational Images: What does your underwear reveal about you?

hans feurer cosmo october 75

(Photograph illustrates an article about underwear, including an interview with Janet Reger)

Photographed by Hans Feurer.

Scanned by Miss Peelpants from Cosmopolitan, October 1975


Inspirational Editorials: The Greatest Underclothes on Earth

Top left: Red lace waspie by Janet Reger. Transparent white net bra embroidered with hearts by Emanuelle Khanh. Ankle slip by Mexicana. Main image: Serpent and hearts rampant on a sheer peach bodystocking by Molly Dove for Aspidestra, to order at Countdown.

Top left: Red lace waspie by Janet Reger. Transparent white net bra embroidered with hearts by Emanuelle Khanh. Ankle slip by Mexicana. Main image: Serpent and hearts rampant on a sheer peach bodystocking by Molly Dove for Aspidistra, to order at Countdown.

Wonderful to see further mention of John Dove and Molly White’s ‘Aspidistra’ label and to actually see one of the tattoed body stockings which were illustrated in this earlier post on my blog. Also, regular readers will know of my passion for Seventies underwear in general, and Janet Reger underwear in particular, so this stunningly photographed editorial is pretty much win-win as far as I’m concerned. Bubble perm included…

Photographed by Steve Hiett. Scanned by Miss Peelpants from Vogue, April 1970

Red and navy chevrons on white. By Janet Reger.

Red and navy chevrons on white. By Janet Reger.

Set by Lovable

Set by Lovable

Camisole petticoat by Finewear

Camisole petticoat by Finewear

Top: Slip by Foale and Tuffin. Centre: Slip by Finewear. Bottom: Bodice and petticoat by Finewear.

Top: Slip by Foale and Tuffin. Centre: Slip by Finewear. Bottom: Bodice and petticoat by Finewear.