Mother Wouldn’t Like It

Mother Wouldn't Like It

Have just formed a new organisation. It’s called SPOCC or the Society for the Protection of Clothes Customers. Idea came last night when I collected a couple of suits from the cleaners, only to find that the shoulder padding of one jacket was lost somewhere down the sleeve, and the trousers, supposed to be drip dry, were wrinkled like a Dutch dyke. The first suit came from Carnaby Street, the second from the Kings Road. Jose, my flat-mate, tried to pacify me by saying, “I thought you said clothes now are fashionable and short-lived. So what do you expect?” Simply that a suit shouldn’t disappear at the first clean! I accept built-in obsolescence and all those rubbishy excuses for using cheap materials, but I expect a suit to last a year, not a month. How about you? Let me know what you think … it might add up to some interesting revelations. Like the super trousers in the sketch. They’re Newman jeans from France; they cost much more than English or American but, in my view, are twice as good. I got a pair from the Heavy Metal Kids in the Kensington Market for £5. Elsewhere you can pay up to 8 gns. Shirts are another racket. The shirt here looks as if it costs 10 gns., and so it can at some places. In fact, it’s made by a man called Bryan King, who works in a Queensway attic, turning out great shirts handmade, frilled, tapered, for £2—£4, and sells them at his stall, Mother Wouldn’t Like It, also in the Ken Market. The tie-makers have become so ridiculously expensive that ties are out except for the odd occasion, and these shirts are as logical a take-over as the polo sweater. If Bryan can turn them out at this price, why can’t others? Remember—next time you think you’ve been rooked, let Luke SPOCC Jarvis know.

Written by Luke Jarvis.

Illustration by Wendy Buttrose.

Scanned by Miss Peelpants from Honey, March 1968.

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One Comment on “Mother Wouldn’t Like It”

  1. Lloyd Johnson says:

    Blimey! That’s a find Emma. ‘The Heavy Metal Kids’ was our first stall in Kensington Market.Patrick Cockell and I opened it in October 1967.We use to travel to Paris every couple of months in our Holman Imp van to buy Newman jeans from Pierre and Bernard at their Boutique on Rue De la Ancien Comedie…very happy memories and loads of exciting fun….
    Regards,
    Lloyd Johnson


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