The Effect is Shattering

smirnoff - october 74

Scanned by Miss Peelpants from 19 Magazine, October 1974

Combining two of my favourite blog threads, this is yet another in the series of eccentric Smirnoff adverts but is also a clear example of Random Ossies in Adverts.

I am never sure whether Ossie was actually used more in adverts at the time, or if it just feels like it because I am more attuned to Ossie and Celia’s distinctive styles than other designers. Much like in Cabaret, where Liza Minnelli wears a contemporary Ossie piece amongst her other costumes, here the Ossie is a seamless (metaphorically, obviously) inclusion for a Thirties-inspired aesthetic.



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