Guy Day: Bring your man up to date

Look at him. God's gift to women.

“Look at him. God’s gift to women.

But before you start chucking him back, remember the average British male is all you’ve got to work on. So get working on him. Tell him you think his barber stinks. Say you’ll scream if he turns up in that seedy safari jacket, with those baggy drainpipes, and bunion-hugging shoes again. Meantime, wear this pale blue hooded coat £45, matching poloneck with red chevron front £21, and matching trousers £28. All by Sonia Rykiel at Browns.”

This is a quite-frankly-amazing little photo story from Vanity Fair, which sees our Cinderfella hero being taken from baggy drainpipes to novelty-print-shirted Hard Rock Cafe God, via the Kensington Church Street branch of Mr Freedom and Leonard of Mayfair.

Photographed by Marc Leonard. Scanned by Miss Peelpants from Vanity Fair, January 1972

Once he's started growing his hair,

“Once he’s started growing his hair,

…swap the chat for action. Shove him into Mr. Freedom, 2- Kensington Church Street, W8. Strip off his drainpipes and fit him into a pair of red velvet jeans, £7.75. Rip off his jacket and zip him into a red-and-white satin top, £7.95. (It’s got FAR OUT splashed over the shoulders to make sure he gets the message). And while you’re there, buy yourself some pale blue satin trousers, £5.25, a furry acrylic leopard-skin blouse, £9.95, and a black pom-pom beret, £4.”

This is when the sow's ear really turns into a silk purse.

“This is when the sow’s ear really turns into a silk purse.

He’s at Leonard, 6 Upper Grosvenor Street, W1 (even if you had to frog march him there), being tactfully handled by Peter. Wash, cut and blow-dry costs £3.75, beard 5-p. extra – not much when you consider it’s made a mean-moody-magnificent out of that surly yobo of yours.”

Doesn't he look lovely?

“Doesn’t he look lovely?

Sitting in the Hard Rock Cafe in his grey wool barathea Stirling Cooper suit, £28.00 with a waistcoat, and his tiny-man-patterned shirt, £4.90. Both from Way-In, Hans Crescent, SW1. You’re in your Missoni four-piece (orangey battledress top, matching trousers, orange silky blouse and toning striped tank top). £75 from Browns. Thinking what a perfect couple you make. Except that now he’s thinking: ‘Blimey mate, you could do a lot better than her if you tried.'”

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