Vintage Adverts: Saddle and what now?

Scanned from Vanity Fair, July 1971.

A perfect demonstration of why you need to think very carefully when choosing a typeface for your logo… Or maybe it’s just me and my amazing ability to mis-read things?

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2 Comments on “Vintage Adverts: Saddle and what now?”

  1. You wicked thing! I see it too.

  2. Ivy Black says:

    Hahaha! Brilliant!xx


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