Mild Sauce: Illustrated Titillation

Is it just me, or are drawn sexy images generally sexier than photographed sexy images? Despite the completely ludicrous breast depictions, I’ve got a soft spot for these adverts. All scanned from various copies of Cosmopolitan, 1972-76.

The worrying thing is, women actually pay for breasts like these nowadays.


5 Comments on “Mild Sauce: Illustrated Titillation”

  1. Notice the jumpsuit sizes START at 12! These days that would be the largest, if you were lucky.

  2. Mark says:

    These are brilliant!My favourite is the jumpsuit one. I can imagine Alison Steadman in Abigail's Party hankering after one.And yes, equally surprised to see them starting at size 12!

  3. brownwindsor says:

    Love the last one, with the promise of the four-poster and its throbbing excitement lines.I couldn't buy from ads one and three because of the deeply unsexy grammatical errors. "…most scantiest"? "… comprised of"? Turn-off or what?

  4. Perhaps it is reassuring to know that copywriting was just as bad back then?As for the sizing. Well I've had vintage 14s that this modern size 8 lady has found a bit of a squeeze. Sizing was up the creek even back then, and a size 12 was certainly smaller than a modern 12.

  5. WendyB says:

    Love these drawings — not such a big fan of modern-day Japanese rape manga stuff!

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