Inspirational Images: Steel Appeal, 1970

Ahhhh, good old British Steel. You wouldn’t have thought that the British Steel Corporation would have been able to sex-up their image through print advertising, and I would certainly never have imagined it could look so downright amazing.

Jewellery specially created for BSC by Loughborough College of Art and Design.

The Sunday Times Magazine, August 2nd 1970. Scanned by Miss Peelpants.

5 Comments on “Inspirational Images: Steel Appeal, 1970”

  1. Smashingbird says:

    Genius ad, although I think those girls might get a bit cold if they go out dressed like that! ; D xx

  2. WendyB says:

    Very Lady-Gaga-in-Poker-Face!

  3. Lise.silva says:

    Amazing! I love your vintage fashion spread finds. Thanks for sharing. xo

  4. Patrick Hayes says:

    just purchased an original poster of this superb advert …..can’t wait to get it framed and on display

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