Lost Art: Illustrating the Mundane

It’s a great disappointment to me that illustration seems to be such a niche market these days. There are occasional high-concept spreads in magazines (I know The Independent used to be very good at fashion illustration), and the odd one or two used to illustrate regular columns. But I’ve noticed, through my many old magazines, that illustrations used to be used to sell the most mundane products in the back of the magazines. Make-up, catalogues, pile cream, modelling agencies….ok perhaps I made up the pile cream one, but you get what I mean. Hell, one of them even advertises a Club 18-30 holiday…

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