Vintage Adverts: Meet your Swedish Playmate

abecita advert vanity fair april 72

Abecita advert scanned by Miss Peelpants from Vanity Fair, April 1972


Mild Sauce: Few things get you there quicker than Ricard

ricard advert vogue october 73

Scanned by Miss Peelpants from Vogue, October 1973


Vintage Adverts: Steiner. The first name in Photomontage

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Oh I do love a bit of photomontage, and this Steiner hair advert is just glorious. It was certainly a favourite technique of James Wedge, but I’m not sure they’re quite his style – they’re rather more straightforward and less painted. Although that’s not to denigrate them; I love the simplicity of the layout, which belies how entirely fiendish it was to make pictures like this. We take such effects for granted in the age of photoshop, but these would have been incredibly time-consuming…

Scanned by Miss Peelpants from Cosmopolitan, October 1973

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Mild Sauce: For Two Pins

Red stockings by Christian Dior. Underwear from Miss Selfridge

Red stockings by Christian Dior. Underwear from Miss Selfridge

Another glorious underwear editorial by the always saucy, always perfect Mr James Wedge.

Photographed by James Wedge. Scanned by Miss Peelpants from The Sunday Times Magazine, October 1978

Snow white stockings by Mary Quant. Patent shoes by Sacha. Silk shirt by Betty Jackson for Quorum.

Snow white stockings by Mary Quant. Patent shoes by Sacha. Silk shirt by Betty Jackson for Quorum.

Hand painted stockings by Janet Reger.

Hand painted stockings by Janet Reger.

Silver lurex tights by Mary Quant. Shoes by Charles Jourdan.

Silver lurex tights by Mary Quant. Shoes by Charles Jourdan.

Pale green tights from Selfridges. Shirt dyed to match by Janice Bell. Shoes by The Chelsea Cobbler.

Pale green tights from Selfridges. Shirt dyed to match by Janice Bell. Shoes by The Chelsea Cobbler.


Mild Sauce: Janet Reger by Duffy

duffy girls 1

Further adventures in mild sauce by Duffy for the Janet Reger catalogue.

Undated, probably from the early Seventies. Scanned by Miss Peelpants from Chastity in Focus, 1980.

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Mensday / Mild Sauce: Omar Sharif

Une confession sans concessions

“Une confession sans concessions”

I think Lui may well be my new favourite magazine. Mad AND rude…

Photographer uncredited. Scanned from Lui, January 1972


Mild Sauce: Chastity in Focus

Photographed by Duffy

Photographed by Duffy

I am now the proud owner of ‘Chastity in Focus’, which was a book produced in 1980 by the Janet Reger underwear company to celebrate the photography of its catalogues. Janet Reger underwear was truly revolutionary at the time, mixing practicality and comfort (the bras are often non-wired and non-padded) with sensual silks and delicious, edible colours. No scratchy red and black nylon lace, no boring white cotton.

Many of the images are by Bob Carlos Clarke, who photographed the catalogue I already own, but I was blown away by some of the Duffy pictures. More to come soon. In the meantime, here’s the book’s dedication:

This book is dedicated to all those who worship the female form in all its gracefulness, who indulge in the joys of its inner sanctum and who are forever drawn by its promise of sensual ecstasy.

I also have some Janet Reger pieces for sale over at Vintage-a-Peel in my ‘loungerie’ section


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