Ahhhh, good old British Steel. You wouldn’t have thought that the British Steel Corporation would have been able to sex-up their image through print advertising, and I would certainly never have imagined it could look so downright amazing.
Jewellery specially created for BSC by Loughborough College of Art and Design.
The Sunday Times Magazine, August 2nd 1970. Scanned by Miss Peelpants.
Let’s hope the dancefloor at The Birds Nest, Waterloo wasn’t actually as shiny as it looks here.